The variety is Holsteiner, a vigorous plant that should be crop-able this year, providing it gets plenty of water.
At £1.99 for the crown, it seems like a good investment to me.
My other Rhubarb plant is a Timperley Early variety, which is currently being "forced" under an upturned bin, the fruit of which has already graced the dining table.
The new crown was planted in sieved compost mixed with granular Growmore fertilizer, and well watered in.
Time to sit back and watch this beauty grow.